Discourse – Passive smoking kills poster – Biman Mullick 1972

A powerful but humourous poster highlighting the dangers of passive smoking, the poster show a character actively choking others with its hand and smoke with the smoke starting to resemble tears. Mullick was a leading light in the campaign against smoking and even won an award for his work and this poster is one of the crowning pieces. In terms of information design it has only one fact to push but it does it in a hard hitting way and stays in your mind after viewing the poster. Using such strong visual language to shock the audience doesnt always work that well, referred to as project fear, however this is softened by the humour in the illustration making it far more rememberable.

Image courtesy of https://www.printmag.com/weekend-heller/weekend-heller-graphic-design-healthy/

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