A quirky, fun book from Sir John Hegarty. Showing his insight into his working practice and his views on creativity. A brilliant read for a designer, encouraging fearlessness and having a team around you , for me as a fledgling designer its brilliant to read how such an established designer as gone so far.
One particular section which is interesting says
‘Why’ s the most important word you’ll ever use.John Hegarty
It explains that Why is actually a very exploratory question, by asking why all the time we learn more and more about the subject we are needing to design. From experience from other designers, this is another suggested approach with the idea of understanding why is actually an empathetic approach to research, this helps to generate a much better concept.
“But the danger in dabbling in with whats fashionable when creating is that you’ll get it wrong, or that by the time you’ve executed your work the world will have moved on.John Hegarty
For this reason, chasing fashion for its own sake is bound to end in failure”
This is unbelievably poignant in this day and age, with social media showing us thousands upon thousands of projects that other designs have made from around the world it would be tempting to take influence from them, however, is that influence the right one, will it last or is it just cool looking?
Thinking forward and being avant-garde is what you need to be a decent designer.
My main criticism of the book isn’t actually about the content, but instead its layout. It constantly shifts of indented to unindented and sometimes double indent making reading the book really difficult to read and it makes the book so much slower to read and to take everything in. On some pages, it even has the illustrations drawn all over the text making it feel really complicated, although once you get through all this mind it does make a great book for a fledgling designer.