Discourse – Der Mensch als Industriepalast poster – Fritz Kahn 1926

This fantastic piece of information design reimagines the body in a more humorous and in many way more recognisable way, many knew the inside of a factory more than they did their own body. This factory system shows clearly the whole process of how and where things flow aorund the body while show what each organ does. Even though its in german its still amazingly clear what is what and its easy to see the flow. This illustration formed part of a book showing first aid and by explaining first aid using visual stories help lower health literate people understand the knock on effects and positions of situations inside the patients body, in the 1920’s this is key as literacy rates would be far lower than they are now. This style of information design has become key with many exercise book utilise a similar method in education.

Images courtesy of https://www.printmag.com/weekend-heller/weekend-heller-graphic-design-healthy/

Discourse – Passive smoking kills poster – Biman Mullick 1972

A powerful but humourous poster highlighting the dangers of passive smoking, the poster show a character actively choking others with its hand and smoke with the smoke starting to resemble tears. Mullick was a leading light in the campaign against smoking and even won an award for his work and this poster is one of the crowning pieces. In terms of information design it has only one fact to push but it does it in a hard hitting way and stays in your mind after viewing the poster. Using such strong visual language to shock the audience doesnt always work that well, referred to as project fear, however this is softened by the humour in the illustration making it far more rememberable.

Image courtesy of https://www.printmag.com/weekend-heller/weekend-heller-graphic-design-healthy/

Discourse – Learning from the locals stickers – Myrna Macleod and Iain Macdonald 2016

A fantastic example of how information design can adopt co-design approaches to produce designs that work and help. This project worked with local families to produce a series of stickers that help guide and inform others to live in a healthier way. The stickers included using doctor rather than witch doctors, burning rubbish and cutting the grass around their homes to avoid pests and the diseases they carry. The co-design element in this project means that its almost guaranteed to allow for literacy and local culture improving the chance of success.

images courtesy of https://www.designindaba.com/articles/creative-work/international-graphic-design-campaign-combats-malaria

Discourse – Ebola poster Samba Cisse 2014

This unicef supported poster was designed by Samba Cisse in 2014 to help fight the Ebola outbreaks in Sierra Leone. With Literacy rates being low in Sierra Leone it became key to find a way of communicating symptoms and action in a way that meant even illiterate people could understand. Cisse successfully did this by creating clear illustrations showing the symptoms of ebola then a character calling a number. This simple wordless style was adopted by mainly organisations in the region in order to fight the condition with great success

This poster shows exactly how information design can be utilised to help lower literacy rates survive and stay informed when more conventional posters would have failed. By combining design and illustration this method has saved many lives and possibly could be attributed to helping stop the Ebola virus

Image courtesy of https://www.printmag.com/weekend-heller/weekend-heller-graphic-design-healthy/

Discourse – Direction

Post Skype take in

After discussing options with my tutor about directions and defining a direction I finally have a more fine tuned approach.

Exploring Designs impact in a medical world has been a topic close to my heart for quite sometime having wanted to be a doctor when I was younger and having worked in the medical marketing world for so long i have seen medical communication been used to inform, sell, convince and even scare however using design to create medical communication is part and parcel of creating public health campaigns such as F.A.S.T. and the change4life campaigns.

So how has design and design thinking changed and adapted medical knowledge and warnings over the years and around the world?

This will form the back bone of my direction with a more fine tuned approach coming in at “How has information design impacted medical communication globally over the years” This will give plenty of contexts to explore for the pieces I find including: Historical, political, geographical, financial etc.

A useful starting point for me is starting with the book “Can graphic design save your life? by GraphicDesign&, this book is uniquely targeting this exact topic field and therefore is a perfect starting point to explore examples. Another good primary research point with be the Wellcome collection in London often with examples of how design has impacted the health field, not just in communication but in all areas in the field.

Discourse – Design thinking is the medical world

After researching several topic fields ive landed on a previous field that i had studied for Research and Enquiry. Design thinking/creativity in the medical world.

This is a topic of study within medical schools but is rarely considered within the creative communities. Wether its the heavy regulations or often uncelebrated work, creatives have shyed away from an industry that could help it genuinely have a positive social and health impact on communities not just locally but globally aswell.

As a designer going through FdA, BA and now my MA my only contact to the medical world was through personal contacts and my workplace (an expert medical marketing company). But often quality of life and how our designs affect people is a topic we discuss at length however there doesn’t seem to be a thriving industry consideration towards medical projects and in fact its a niche field at best with only a handful of agencies holding medical or pharmacutical clients.

For me to approach this topic i need to define what it is that im wanting to discuss and make a point of, for instance should we actively promote medical design from a creative point of view and treat it as a field of study rather than a group of clients. Investigating the path from a creative to a medical designer/ Healthcare designer, what this means and analyse if design can and would have an impact if the creative industry took more of an interest.

Discourse – Media and cultural studies: keyworks

Durham, M.G. & Kellner, D. 2006, Media and cultural studies: keyworks

A hard reading book that brings together a range of core texts into one volume, this acclaimed anthology offers the definitive resource in culture, media, and communication.

One particular section that drew my attention was the Global spread of capitalist markets. It hits on the point of one damaging aspect of capitalisation that it in fact can damage national identities and traits but generalising the nation and local market places.

In terms of design this means that smaller often more creative brands and agencies would get swallowed up or forced out of business by larger global corporations, thus stopping local production and inviting in often inferior quality for cheaper cost. This removes many creative outlets for smaller creatives.

Image result for Durham, M.G. & Kellner, D. 2006, Media and cultural studies: keyworks

Discourse – Key Concepts in Creative Industries

-Hartley, J., Potts, J., Cunningham, S., Flew, T., Keane, M. & Banks, J. 2012;2013;, Key Concepts in Creative Industries

A comprehensive book exploring concetpts and topics within the industry. In order to get more ideas for my own project essay i explored this book in order to get a bigger picture into the different issues within the Creative sector.

From this book what really peaked my interest in terms of a topic is “user generated content”. Does making user generated content a priority in areas like social media and in public spaces undermine creative expertise. With the rise in popularity in self generating tools like Wix and wordpress are creatives being shafted and viewed as expensive? Is creativity and design thinking becoming undervalued?

Certainly in a medical context, emerging design thinking concepts are being approached cautiously and is only explored as a side venture within medical schools even to a point that in a recently a lecture at the royal society of medical, one participant even asked what it would take to teach nurses this, making me feel that designers were seen as unnecessary and expensive.

Image result for Hartley, J., Potts, J., Cunningham, S., Flew, T., Keane, M. & Banks, J. 2012;2013;, Key Concepts in Creative Industries

Discourse – Where am I now?

Creative Economies topic

In my previous year I produced a video essay on Mental Health within the creative industries. This project had mixed results, the interview that I had used for the project actually didn’t align with the research I had produced and there wasn’t a concrete picture of what is happening within the industry context. If I follow this topic forward I need to branch my research out further and look for more primary source materials with interviews and lecture being needed, these usually appear quite quickly around mental health week in October but contacting art directors may also be key to making this project successful

Research and enquiry topic

For my research and enquiry project i produced a blog investigating both eco design and design in a medical world. This project actually went very well for me and I found the medical side very inspiring, investigating the positive effect of decent design being used for the benefit of the public. With plenty of historical and contemporary examples it’s still a key and and relevant topic. In fact the medical world is investigating in using design thinking techniques and designers in solving health and medical crisis