What has the world of Design got to help the world of Medicine?
The answer is simply “Design Thinking”. A designers ability to take part in empathethic research then respond in a visual way or in a problem saving way is what makes them a designer.
The aim of the conference was two fold, show medical professionals that a designer can help and how they do it. And secondly show Both medical professionals and design professionals how a co design approach can build much better and much more successful projects. Through a series of talks from various characters form the worlds of medicine and design, the RSM built a day that ended with case studies into how it helps, solidifying the theory.
I had two main take aways from this day:
- Use emapthetic reasearch to build better more human centred concepts
- There is a very real need for designers to help the medical industry.
The use of empathetic research is a simple one really, use face to face studies and surveys instead of just googling stats in the first port of call. This helps build a more real face to the stats that usually just sound blank and lifeless, therefore giving you a character to use in your demographic research which should now not only exist but should have you building fictional characters as well. Then when this has happened “walk a mile in their shoes” physically life the problem that your trying to fold to the best you can. If , for instance, you can build a well closer to a village but the well takes twice as long to pump is it an effective solution? was the distance the problem in the first place? could it actually just be how they get there?
The need for designers within the medical industry did peak my interest. See i already work within medical marketing design but the dream now is to remove the marketing bit. I love the idea of working on designs that potentially could improve lives and knowing that there is a need for that, and now i know the people. Well I now have a new career goal.
Rsm.ac.uk. (2018). Thinking with design for global health. [online] Available at: https://www.rsm.ac.uk/events/events-listing/2018-2019/groups/global-health/ghm01-thinking-with-design-for-global-health.aspx [Accessed 1 Dec. 2018].